OWNER/FOUNDER

Cherie LeBlanc is a Louisiana native, entrepreneur, and creative visionary with over 25 years of experience in residential design and business ownership. She studied interior design at the University of Southwestern Louisiana after attending Our Lady of Fatima School and St. Thomas More Catholic High School, where her strong foundation in faith first took root.

Cherie launched her design career under a local interior designer before starting her own firm while raising her three daughters. In 2011, after the loss of her father, she founded Classic Cup, a community-focused, purpose-driven Coffee Brew Bar & Eatery that she successfully ran for over a decade before selling to another business. 

Her transition into vacation rental management began in 2019 with her family’s first beach condo in Orange Beach. That passion quickly grew into Pure Salt Properties, a boutique management and short-term vacation rental company known for its elevated spaces and personalized service. She then quickly launched Rayne, Pure Coastal™, a lifestyle brand offering hand-crafted amenities, wellness products, and coastal-inspired accessories.

Cherie’s deep faith continues to guide every aspect of her work and life. She and her husband Ryan of 26 years, divide their time between Louisiana and Orange Beach, enjoying time with their daughters, grandchildren, and beloved dogs—grateful for a life shaped by purpose, grace, and hard work.

PRINCIPAL DESIGNER

Principal Designer understanding of how thoughtful design enhances the way people live and feel in a space. Jennifer believes that her creativity is a gift from God, and she considers it a joy and a responsibility to use her talents to serve others. She and her husband, Jacques, married for 14 years, have built a beautiful life together with their four children. When she is not designing, Jennifer enjoys spending time outdoors and making memories with her family. Jennifer and Cherie have worked together designing spaces, side-by-by side, for more than 12 years. 

BRAND AMBASSADOR

Laura brings years of experience, creative intuition, and a deep love for her craft to Rayne, Pure Coastal™. As brand ambassador and production supervisor, she plays a vital role in shaping the identity and soul of our exclusive product line. With a background in hand-poured candle-making, clean product development, and brand presentation, Laura has an extraordinary eye for detail and design – ensuring that each product is as beautiful as it is meaningful. From the earliest stages of fragrance and essential oil selection to the final touches of branding and packaging, Laura pours her God-given talents into every step of the process. Her commitment to quality, artistry, and intentionality help bring the essence of the coast into every candle, linen mist, red diffuser, and personal care item we offer. More than overseeing production, Laura is the creative force behind each products sensory impact and visual appeal. Her ability to blend fragrance, form, and function results in elevated, memorable pieces that resonate deeply with our customers. With every item she touches, Laura helps shape the signature essence of Rayne, Pure Coastal™- creating products that inspire connection, evoke emotion, and invite people to bring beauty and calm into their everyday lives.